it seemed like a good idea at the time

this article in crain's is about cool new video technology at a few chicago bus stops. it seems like a great idea - you can push a button and watch a video of abe lincoln traveling around the great state of illinois. neat, huh?
sure it's cool, but the advertisers are using the ads to encourage chicagoans to hit the road and see the sites.
hmm, let's see here. i take the bus every day, so i would definitely be their target audience. BUT, i don't have a car. in fact, a lot of people who take the bus don't have cars.
sooo, tell me how this ad campaign is going to work again?